Corporate social responsibility is a crucial aspect of doing business nowadays. The amount of consumers that have woken up to the urgent need for a sustainable business model is growing. Transparency is expected of businesses in all industries.
Influencer marketing is growing from social media to cover all possible channels and the highest engagement rates can be found amongst micro and nano influencers, meaning they have less than 25 000 followers so: utilize them.
For 70 percent of marketers, content creation is a top investment for 2021, and we recommend investing in videos. A post that doesn’t have a video gets 92% less traffic than a post that has at least one video. In our latest international survey, we found out that improved targeting and better marketing return on investment are the top marketing automation benefits.
Data-driven marketing has lots of benefits but it requires new skills and knowledge for marketers. The role of analytics and data will grow in marketing, and with more and more touchpoints on the customer journey, we get more data that needs to be analyzed to get to the bottom, with buying behavior. Data-driven marketing has lots of benefits but it requires new skills and knowledge for marketers. Data breaches and violations have made consumers more aware of where their data is being stored and used. They are also demanding more secure data policies.
Finding the balance between personalization and not violating privacy laws is something that marketers need to work on.
The year 2020 introduced us to the new normal: remote work. Companies’ views on remote work have changed a lot, possibly from suspicious and negative to permissive and positive. Remote work does have its upsides and downsides, for example working from home has made people more aware of their living conditions and how suitable they are for work. The upsides are easy to access to working mode and the convenience of having more time with your family. The downsides are difficulties to separate work and home life and maintaining focus throughout the day.
The majority of all kinds of events, big and small, were moved from 2020 and it is clear that the start of 2021 won’t include any big events either. The situation has naturally changed their culture already: many people are more inclined to participate in an event from the privacy of their own homes.
At the same time, many people actually want to experience the live event, get dressed up, and meet people. Hybrid events are the answer to this: in 2020 live streaming industry grew 91.8% from 2019.
User-generated content is basically any content that the user publishes about a brand. It can be reviews, it can be videos, it can be social media posts and it is proven to outperform brand-created content. Ads that have user-generated content get around 400 percent higher click-through rates than the average.
The pandemic has increased the demand for e-commerce. According to the global web index, 49% of all internet users plan to shop online more frequently once the pandemic is over. The biggest change has been amongst consumers who are already shopping online. Social media platforms are also putting effort into making in-platform shopping more effortless with shopping applications and integrations. Now you’re up to date with the marketing trends for this year!
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